Why Rez?

Founded by a Xoogler,  our core team and advisors consist of the most prominent leaders in the global digital media ecosystem. 

We bring years of solid experience and expertise on the sell side from direct sales to programmatic monetization and combine it with a creative problem solving approach that benefits digital media publishers globally. 

We help publishers leverage media technology solutions in order to achieve optimal outcomes. We also help to declutter the complex media monetization landscape enabling some of the largest publishers in the world to solve core challenges by providing innovative and meaningful solutions that are built to last. 

We operate as an integrated extension of our clients organization taking a holistic view and using a consultative approach. 

Our approach has been well received by the industry and is validated by our list of marquee clients.

Co-Founder

Prasanna

He is the co-founder and captain of the ship. In the past decade he has been solving problems around monetization and efficiency gains for media companies using technology.

He left Google in 2020, with a mission to start a company that would sit at the intersection of technology platforms and digital media. With that in mind, he set up Rezilient, where  he helps organizations navigate through a constantly changing and complex landscape by building strategies to optimize their revenue. 

In his previous stint at Times Internet he led and transformed the program he led and transformed the programmatic revenue business significantly. He was instrumental in building the ad-solution stack which included many market and global firsts. Prasanna secretly aspires to be a Deep-house DJ and play at international music festivals someday.

Co-Founder

Krishna Sadashiv

Krishna is an experienced martech professional with 20 years experience in building technology driven solutions for marketing, ITES and value added services.  At Rezilient, he takes care of all human resources, legal and tech requirements. Prasanna and Krishna have worked on multiple projects and ventures together since 1995. Their joint projects are  in fields as varied as music, travel, job portals and mindfulness.

Co-founder

Chanpreet Arora

Chanpreet is a recognised leader in the Indian Media Industry. Her work over the last 19 years has included launch and scaling of leading international and local media brands in India including VICE Media, The New York Times, Formula One, Times Internet, Discovery Channel and Formula One. She is currently the SVP and Business head of VOOT’s ( Viacom18’s OTT platform) advertiser led business. With a passion for academia, she is actively associated with institutes across Europe & India. She has taught at Reuters Oxford, Stockholm School of Economics Riga, MDI Gurgaon & MICA among other institutions.

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